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All of the above are actions. Look at the last appeal you sent to your supporters. Unless it's simply an update on your work (which is a critical part of your engagement strategy), it should end (and even begin) with a clear call to action.
Don't just tell readers who you are and what you do - engage them by inviting them to take action.
You can also apply this principle to your website. Does your homepage have 2-3 clear calls to action (including Donate Now) that direct visitors where to go next?
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