Check out what it's like to be an online donor to your organization

With year-end fundraising season already under way (33% of online donations are made in December), now is a good time to make sure it's easy for people to make an online donation to your cause.

Today, make an online donation to your organization to how simple (or not) it is for your supporters to do so.

Here are some questions to consider as you go through this process:

• How do you get to the donation page from the homepage of your site? Is it easy to find? 
• Tip: Make it a clear part of the navigation on every page, preferably in the top right corner
• How many clicks does it take to get to your donate page from your homepage? 
• Once you're on the donation page, are there suggested amounts to set expectations for your donors? Do they illustrate the impact various donations could have (i.e. $15 feeds 2 cats for a week)
• Tip: Set one of these amounts 2-3x higher than your average online donation - behavioral economists have found that a higher anchor point makes the other amounts look smaller/more palatable - think about that next time you go shopping!
• How many clicks does it take to complete your donation? 
• What happens after the donation is complete? 
• Tip: Thank your donors immediately via email (along with sending them a tax receipt)

For more on nonprofit website best practices, check out TheNetworkforGood.org.